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A comment on What Intuit knows about its users.

Re:What Intuit knows about its users by freewizard on Wednesday May 29, 2019 @07:31AM (#20038847)
Mining user data on Mint seems relatively understandable as Mint is free service. However, why bother do the same on TurboTax? TurboTax sells $60-$150 per copy per year, it has 31 million users in 2016, that's about $3B annual revenue. Isn't that profitable enough?
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Re:What Intuit knows about its users by pandapower2 on Wednesday May 29, 2019 @08:46AM (#20039453)
"Profitable enough" isn't really a thing. The owners/share holders will always happily accept a bigger dividend payment landing in their bank accounts and then reward senior management for it. Everyone within the company will also happily accept the budget increases and job security that are more likely to happen when profits are growing.

So when someone comes into a meeting and says "here is a way we can bring in extra money" no one is likely to say "no thanks, we make enough money."

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Re:What Intuit knows about its users by BonesJustice on Wednesday May 29, 2019 @07:41AM (#20038909)
You know what’s better than $3B? More than $3B.

I don’t like my information being brokered for someone else’s profit, but the incentives are pretty clear.

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Re:What Intuit knows about its users by kevin_b_er on Wednesday May 29, 2019 @02:27PM (#20043654)
No, under greed it is never enough. The greed of the rich and powerful is never sated.
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Re:What Intuit knows about its users by dasanman on Wednesday May 29, 2019 @07:45AM (#20038931)
People always want more man
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Re:What Intuit knows about its users by reaperducer on Wednesday May 29, 2019 @08:56AM (#20039553)
People always want more

Automated stock trading platforms operated by massive Wall Street investment banks always want more.

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