“In March 27, 2019, it was announced that Bryan Goldberg and his company Bustle Digital Media had bought The Outline” [1].
So a VC-backed site got acquired by a publisher whose customers are advertisers. Meanwhile, Bloomberg’s “nag wall” is neutered with incognito mode. Outline remains, to me, to be a terrible trade-off.
[1] https://www.vox.com/2019/3/27/18284591/bustle-outline-bryan-...
Outline looks sketchy. Its privacy policy allows for disclosure to analytics companies "or when Outline believes in good faith that disclosure is reasonably necessary to protect the property or rights of Outline, third parties or the public at large" [1]. (TL; DR Whenever, too whomever.) It explicitly considers business transfers, implying for-profit motives.
We don't know where it's incorporated. We don't know what kind of entity it is, nor to whom its beholden. We don't even know who is in charge nor how they're incentivized.
The Archives is run by honest people. If you don't like using their resources without compensation, donate to them. (Or, better yet, pay for the journalism you value.)
Outline is a lousy attempt at infringement for unknown gain by unknown people, a passable MITM.
Why Outline over the Internet Archive [1]? The Archive is a non-profit with a decent privacy policy and identifiable leadership. Outline is an anonymous entity of unknown organisation with unknown motives.
[1] https://archive.org