Which, I believe, is happening, right? With new players starting their streaming services in next 1-2 years, the content will become sharded even more.

We circled. Streaming services partially were about to solve the problem of not paying serious $$$ for a cable subscription (lots of programming that people don't care about/watch) by providing a cheap, affordable service with lost of content that is interesting and worth to watch. Today, streaming services are creating the very same problem they were trying to solve.