Professionals (musicians, engineers, etc) don't use MIDI as a general-purpose playback method, they use it to control their samplers, synths, external effects units etc.
They don't need "consistent samples" because they provide their own samples, different for every song (plus pure synth sounds, etc).
Basically, MIDI began as a protocol used between hardware devices. General MIDI is a product of the ROMpler era, a ROMpler being a sampler that can't be reprogrammed, i.e. what most people know as a "keyboard", and it's far from universal.
Musicians often don't care about standardising. They're hooking up all sorts of wonky instruments to their rig and reconfiguring it for one-off projects. There is often no need to recall specific patches after you've recorded the part you wanted.