You're still paying market price, just not the published one. Negotiating b2b deals is a little like ordering from the secret menu at in&out. Doing tons of that lately and it's quite the mechanical endeavor. The only really annoying part of it is deals move only as quickly as the sales drones want it to. I have to sit through their "sales process" even if I know exactly what I want, I know what I can spend and ultimately the deal will be done on my terms. It's funny to think that some guy got high fived to death for selling me a contract for about 35% the original quote.