Here is a brief survey of studies showing the effect in humans:
imo a big problem with these kinds of studies is the huge number of confounding factors. They tend to be studies that select participants who report drinking diet soda and those who report not drinking it, without taking into the account the fundamental lifestyle differences between the two. This is also why I'm interested in specific, measurable things that are known to cause problems, such as insulin response.
It is very common for overweight people to replace sugary soda with diet soda without making any other lifestyle changes. It is unsurprising that this doesn't yield positive results over the long-term. People who report drinking no soda, diet or otherwise, are likely already leading healthier lifestyles than those who report drinking diet soda regularly. Without controlling for these factors properly all that's really being said is that "healthier lifestyles are better for controlling weight".
I agree that diet soda is probably worse than no soda, but I haven't seen any evidence to support the idea that diet soda is worse than sugary soda when consumed in otherwise identical diets.
The article you link doesn't say that. First, almost nothing in it even talks about real sugar. Second, it specifically starts with in the first paragraph "doesn’t prove that diet drinks and artificial sweeteners cause weight gain" and then goes on to have more paragraphs of speculation on correlation. But nothing mentioned in that article demonstrates a causal effect, and definitely not more than equivalent sugar. There's a lot of "may be" and "may cause" in there. Emphasis on may.
I've never read anything to contradict this. I have no idea what the state of the art is today.
Also, I do know it'd be a mistake to generalize insulin response across non-diabetic, type 1, and type 2 people.
Has this been demonstrated in humans? I've heard this many times before but have been unable to find any human studies to support it, and the mice studies I've seen often use ludicrously high dosages of the sweeteners.