I find it a bit concerning that an article of this (low) caliber was found worthy of publication by the NYT. It's basically parroting a handful of talking points heard a thousand times before, it does not really address any of the arguments in favor of protecting privacy.

Effectively what this opinion piece is saying is that monetising people's data generated revenue. Therefore why stand in the way of American innovation?

No, we should eradicate all forms of tracking to the point where the arms race started. That would probably fix the income streams of online newspapers at the same time as making all of these properties GDPR compliant. Win-Win-Win.