Re:GitHub Sponsors
by phil21 on Thursday May 23, 2019 @05:29PM
(#19996191)
This has been happening since at least the late 90's when I started to get involved in open source.
Heck, I've sponsored a number of projects back then as a teenager with a fledgling Internet business - with the express purpose of advertising to highly technical users I wanted to potentially sell to.
I'm not sure if it was terribly effective at sales marketing, but it was highly effective at marketing towards the types of employees I wanted to work with. I see sponsoring open source projects as more of a recruitment thing than sales thing these days.
Heck, I've sponsored a number of projects back then as a teenager with a fledgling Internet business - with the express purpose of advertising to highly technical users I wanted to potentially sell to.
I'm not sure if it was terribly effective at sales marketing, but it was highly effective at marketing towards the types of employees I wanted to work with. I see sponsoring open source projects as more of a recruitment thing than sales thing these days.