A very good point generally, but not particularly relevant here. All this article is alleging is that the UK government coordinates social media campaigns with politicians and community leaders to promote social cohesion in the wake of terrorist atrocities. They're, somehow, attempting to portray this in a negative light.

I can't help but note the complete lack of sources in the article, and we have to question[1] the source itself.

[1] https://en.wikipedia.org/wiki/Middle_East_Eye#Links_to_Hamas...