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A comment on The Atlantic Turns a Profit, With an Eye on the Web. Parent comment

Re:The Atlantic Turns a Profit, With an Eye on the Web by petercooper on Sunday December 12, 2010 @09:39PM (#1999013)
they've done some crazy redesign things that they've had to roll back (writer blogs didn't have permalinks for about a week earlier)

Wild speculation, of course, but perhaps they're doing incremental design and playing with A/B/multivariate testing to see what works? They have the traffic to pull it off.

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Re:The Atlantic Turns a Profit, With an Eye on the Web by sachinag on Sunday December 12, 2010 @09:44PM (#1999031)
No, all hell broke loose: http://www.theatlantic.com/personal/archive/2010/02/for-the-...
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Re:The Atlantic Turns a Profit, With an Eye on the Web by petercooper on Sunday December 12, 2010 @09:50PM (#1999052)
In short, none of this was intentional. It was all intuitive.

It's a shame, but it's easy to see why they're starting to succeed merely through how open, honest, and downright charming this apology is.

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