Cults specifically look for people who aren't already tied in to healthier communities when they're recruiting. They want people who feel alienated and disconnected, because those feelings make them easy marks for what the cult is selling. With participation in healthier communities of all kinds slowly atrophying since the early '90s, the pool of people vulnerable to the appeal of toxic communities has grown.

The way to drive toxic communities back to the fringes of society is to build and support healthy ones.