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Re:Aldi, a brutally efficient grocery chain, is upending Ame... by llamataboot on Monday May 20, 2019 @01:57PM (#19963107)
True but even that tends to be driven by a certain 'idea' of authenticity - look at all the restuarants in here that would like to upgrade the decor and food (and prices!) but immediately get dinged as 'in-authentic' when they make those changes

https://ny.eater.com/2019/1/18/18183973/authenticity-yelp-re...

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