Re:Aldi, a brutally efficient grocery chain, is upending Ame...
by eunoia on Friday May 17, 2019 @07:55PM
(#19944687)
I don’t understand how the soda display is supposed to pull in new shoppers.
Americans tend to drive to the grocery store in my experience. To me, this means most people committed to shopping at the store long before they got there and saw the soda display.
Re:Aldi, a brutally efficient grocery chain, is upending Ame...
by callalex on Friday May 17, 2019 @08:31PM
(#19944834)
It’s the driving aspect that adds the competitiveness. If you’re driving, a 15 minute drive can get you to a lot of different stores with the same amount of effort.
Re:Aldi, a brutally efficient grocery chain, is upending Ame...
by CamperBob2 on Friday May 17, 2019 @09:10PM
(#19944978)
If they can get you to come into the store and not buy the soda, that's a great outcome.
No, that's a terrible outcome, because they have taught me to check the soda aisle first (and they have kindly put it near the front of the store where it's convenient to do so). If the shelf is empty, I just turn around and head for the competing grocery store down the street....
... which, of course, is owned by the same conglomerate. Grrr.
If they can get you to come into the store and not buy the soda, that's a great outcome. Of course, if that happens too often, you'll stop going, so it's a balance. They've probably figured out how much to stock to maximize profits -- which might seem nonsensical if you were thinking they were trying to maximize soda sales.