Rowhammer is arguably more aptly described as a defect; in that case the RAM is not behaving to spec.
I certainly didn't see one when booting up a new Intel computer.
Intel's hardware still provides the the same MHz. So the analogy would be more like due to safety concerns, a software update to the car increases the braking used by traction control.
That feels charitable to Intel, but unless they knew about the exploit, they used the tools in their arsenal to maximize performance. Now they are reducing it for safety.
Maybe it's more like how auto manufacturers are now having to increase wind resistance by designing pedestrian friendly hoods. Obviously that's not "after purchase" but I can't think of a better analogy!
In that spirit, here is a different car analogy for you.
This is like buying a new car, and then having the odometer suddenly jump by 150,000 km: you paid for new, but are stuck with old.
Or, we could go by features. Cars get new features. Suppose you pay for a car with various bells and whistles: on-board Wi-Fi, navigation, semi-autonomous driving and whatevernot. But then most of it doesn't work, so your car is like something from 2005. Forget bluetooth; just 1/8" aux jack, or CD player.
If you follow the semantic descriptions given in their architecture manuals, can you infer these insecure behaviors?
You're paying for a new one, but it performs like something that is several years old that you can obtain much more cheaply.
Another aspect of it is consumers who chose an Intel chip over a competitor's. Intel does promise competitive performance. Their pitch isn't "we are slower, but just buy us on the brand name alone".