"Clever" "marketing" language like this is not unique to Laravel, most frameworks use language like it for tag-lines on their homepage. Pyramid, a framework for Python, even goes with the same "artisan" language. They're just trying to be fun, inspiring, etc

From the home page of a few other frameworks:

Django: "The web framework for perfectionists with deadlines."

Flask: "Web development, one drop at a time"

Express: "Fast, unopinionated, minimalist web framework for Node.js"

Pyramid: "You need a Python web framework that supports your decisions, by artisans for artisans."

Why is it clean? Build an application with Laravel and you'll find out. :) The documentation and community are excellent. I've used many frameworks across many different languages, and (imo) it really is very nice to work in.

It's funny how the most negativity comes from people with very little experience, or at least recent experience, in the thing that they don't like.

It’s not funny. People who have bought in something have (1) to rationalize their choice and (2) cheer so the project remains alive and a major contender.

That's not my experience at all. Most developers I know have worked with technologies before and come out saying, "I would rather use something else next time."

They should have used "Laravel: The Framework Thomas Kinkade Would Have Created."

Glad I'm not the only one who thinks "modern PHP" struggles to fit more than a couple of lines of real code on a screen surrounded, as it is, by space-wasting nonsense such as block comments, blank lines and K&R brace style. No wonder people prefer Ruby. Around the time of PHP5 the language ditched its own identity and sought to become the scripting version of Java. Give me back my procedural PHP4.

Lol, I agree their packaging looks a bit different but the contents of the package are basically the same.

Working with both Laravel and Rails will make it clearer that they try to follow the same principles of convention over configuration and programmer happiness :).

PHP frameworks crack me up. They so often claim they're "powerful." What does that mean exactly, who is that language aimed at?

Then there is Laravel, why "artisans?" The word generally means pre-industrial. In my mind, that evokes devs doing edits on live code. Also, "Laravel" sounds like something to do with larvae.

Then there's Drupal, which for the longest time was "community plumbing," which did match the experience of having to call someone in for mysterious specialist emergencies.

The command line tool for Laravel is named 'artisan'. You use it to do everything in Laravel, from setting up controllers/views to seeding databases.

I guess "Laravel - The PHP Framework For Web Scaffolders" wasn't catchy enough.

(Can't edit. I meant the word "powerful," not the language PHP).