It is extraordinarily silly to suggest that "swag" and "booze" are serious contributors to Crowdstrike's SG&A expenses, considering that SG&A covers their entire sales and marketing teams. SG&A exceeding R&D is not exactly an anomaly among enterprise tech companies.
Oh, also? Crowdstrike sells endpoint software subscriptions, not "blinky boxes".
The SG&A line item in their financials is relevant to their interests. Specifically, their sales/swag/booze operation cost over twice as much as their R&D operations ( $172MM vs $84MM in 2018 ). Or, to put it another way, getting CISOs sauced outside the Moscone is twice as important to them as actually producing the software for their blinky boxes.
If they can pull another $300MM from retail in an IPO, our blood alcohol content will be secured at cons for another two years, assuming they continue to burn $140MM annually.