In some areas we sell through Lighting Agencies, Distributors, and contractors who will set their own prices and markups. If you let me know where you are located, I can give you a number - but as rough guide, in the USA it is somewhere around $15-$20k for a 40x20 inch unit. We will be announcing a new version next week.

> $15-$20k

I was excited for a while there, but I guess I'll continue on my path to becoming Gollum

If you get this down to around $5k I bet you'd have a much larger market of apartment dwellers such as myself. Any hope of getting there in the next few years?

How much traditional lighting could that 40x20 panel replace, and what is the expected lifespan? (Also is the spectrum close to a true black body?)