Aline says good things here - as always - but I want to note that an overly groomed company or one where many of the employees are pushing the company's job openings starts to feel really bogus.

In other words, if you take this too far, it becomes obviously painted on and, to use an old word, the recruiters become "posers".

But if you earnestly take her advice, I think that it's a good write up. Honestly talk about your unique point as a company. Who you are. Why you are. What you uniquely do. No BS. I maximize my corporate BS sensor when I'm job hunting.