> The Consumer Protection Act prohibits advertising that targets children. To determine whether advertising is directed at them, the Act stipulates that it is necessary to take into account the context of the advertisement’s presentation and the impression it gives.
> The Act also provides three criteria that correspond to the following questions:
> • For whom are the advertised goods or services intended? Do they appeal to children?
> • Is the advertisement designed to attract the attention of children?
> • Are children targeted by the advertisement or exposed to it? Are they present at the time and place it appears or is broadcast?
[...]
> Goods or services essentially intended for children and that therefore appeal to them. Ex.: certain video games, toys or candy primarily consumed by children.
> The ad must not:
> • be designed in a way that appeals to children;
> • be broadcast or distributed in a place where or at a time when children are normally reached.
[...]
> The fact that an advertisement or advertising method appears to target adults does not mean that the advertisement is intended exclusively for them. Following an analysis of the two other criteria, an advertisement that attracts the attention of children can still be considered as advertising directed at children even though it seems to target adults because of its verbal or written content. That may be the case if the product advertised appeals to children.
- https://www.opc.gouv.qc.ca/fileadmin/media/documents/consomm...
You show it to their parents, don't you?