Netflix Saves Kids from Up to 400 Hours of Commercials a Year

Re:Netflix Saves Kids from Up to 400 Hours of Commercials a ... by kuroguro on Tuesday May 14, 2019 @01:43PM (#19911783)

I probably watched more than that growing up so ymmv. I always wonder how they collect statistics like these. Questionnaires / self reporting by parents?

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Re:Netflix Saves Kids from Up to 400 Hours of Commercials a ... by dudus on Tuesday May 14, 2019 @01:52PM (#19911911)

They install tracking boxes in the TV's of a sample of the population. This is done with the family authorization and often they get compensated for it. There's a lot of work that goes into choosing the sample so it's representative of the total population.

Source: a friend that worked in the field.

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Re:Netflix Saves Kids from Up to 400 Hours of Commercials a ... by Amezarak on Tuesday May 14, 2019 @05:52PM (#19914214)

I was a Nielsen subject on multiple occasions and it depended entirely on self reporting via a paper questionnaire.

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