It is easier to control, and it's cheaper if you don't want all of it. That's the whole point of a-la-carte. Not that it will be cheaper than a bundle if you wanted a bundle in the first place. But that you can pay for what you want. At some sub-bundle size (90%? 80%? 50%?), you'll pay less money. You'll direct your dollars towards services you actually value, rather than whatever sports entertainment commentary complex strong-armed the cable companies the most aggressively.