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A comment on Disney Assumes Full Control of Hulu in Deal with Comcast. Parent comment

Re:Disney Assumes Full Control of Hulu in Deal with Comcast by billyhoffman on Tuesday May 14, 2019 @12:12PM (#19910845)
Branding. With the Fox deal, Disney now owns multiple Networks (FX, FXX,etc), a ton of studios that make content, and huge back catalogs of content that is all super popular and valuable but is not aligned with the traditional Disney brand. Think: The Simpsons, Family Guy, The American Horror story series, etc.
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by basch on Tuesday May 14, 2019 @12:48PM (#19911156)
Id argue that Fox is a better brand than Hulu. As long as their trademark for "Fox Cable Networks" allows them to use the word FOX, they would be better off with a dual branded app. Or make Hulu the portal that allows you to buy/manage your Disney+/Fox/ESPN/ABC subscriptions.

The thing to remember about hulu is a TON of hardware remotes have a physical Hulu button. You wouldnt want to lose that kind of placement without remapping it to a new app.

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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by powvans on Tuesday May 14, 2019 @01:24PM (#19911509)
I think the Fox News brand has probably rendered the rest of the Fox brand somewhat undesirable. At a minimum it's just too quickly associated with politics and divisiveness to use for entertainment products that are meant to be a pleasurable diversion.
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by Freak_NL on Tuesday May 14, 2019 @01:58PM (#19911996)
Looking at it from a Dutch perspective this seems true: I doubt they could ever successfully use the Fox brand outside of the US due to Fox News.
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by what_ever on Tuesday May 14, 2019 @03:28PM (#19913000)
I doubt rest of the world knows a lot about Fox News. Plus around half of the US doesn't mind Fox News. And half of the rest know Fox is separate entity than Fox News.
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by Macha on Tuesday May 14, 2019 @05:10PM (#19913927)
> knows a lot about Fox News.

Knows a lot? Probably not. Knows enough to disapprove of it? I'd say so. Especially when limited to the market of people interested in buying American video content.

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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by what_ever on Tuesday May 14, 2019 @10:43PM (#19915980)
Disagree on that as well. There is going to more exposure for local channels with Fox in their names along with 20th Century Fox logo that comes on before movies.
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by Macha on Wednesday May 15, 2019 @09:41AM (#19919281)
Fox doesn't have local channels outside the US, while Fox news usually makes it into the "international news" section of most satellite TV packages

I will give you 20th century fox, but I'm not sure that registers as being the same company.

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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by what_ever on Wednesday May 15, 2019 @03:46PM (#19923027)
Fox has channels in India - https://en.wikipedia.org/wiki/Fox_(Indian_TV_channel), UK and Ireland https://en.wikipedia.org/wiki/Fox_(UK_and_Ireland), and many other countries - https://en.wikipedia.org/wiki/Fox_Networks_Group#Internation...
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by Macha on Wednesday May 15, 2019 @05:00PM (#19923718)
You know, I even watched some shows on Fx but it never occured to me that it was Fox, looks like the rebrand was after I last had a tv subscription.
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Re:Disney Assumes Full Control of Hulu in Deal with Comcast by Freak_NL on Wednesday May 15, 2019 @11:43AM (#19920516)
Not to mention that Fox News frequently is the subject of news itself.

E.g., this event got a fair amount of coverage the Netherlands:

https://slate.com/news-and-politics/2019/02/tucker-carlson-i...

But the general role and influence of Fox News in US politics and society is a frequent topic in journalism outside of the US as well of course.

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