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Re:Schiit Happened: The Story of an Improbable Startup (2014) by bazooka_penguin on Monday May 13, 2019 @12:56PM (#19901209)
Schiit sponsors head-fi iirc. Definitely some business interests involved
Re:Schiit Happened: The Story of an Improbable Startup (2014) by landric on Tuesday May 14, 2019 @12:58AM (#19906889)
I mean, so do dozens of other audio companies:

https://www.head-fi.org/sponsors/