Re:Amazon rolls out machines that pack orders and replace jobs
by User23 on Monday May 13, 2019 @11:27AM
(#19900232)
This generalizes: most individuals can't or won't think past the first order effects of any decision. Marketers know this and prey on it accordingly.
Re:Amazon rolls out machines that pack orders and replace jobs
by evandijk70 on Monday May 13, 2019 @12:13PM
(#19900729)
Interesting, and could be 'fixed' by the trend of leasing cars, where you pay a fixed fee for maintenance and use of cars.
I've been studying this lately, and it really seems to be more than that. Consumers love to compare goods based upon initial purchase price (or even loan payment price) with relatively little regard for the long-term cost of that good.
As evidence, take a look through AutoNation's annual report, in which they clearly make more gross profit on part sales & service, finance, and extended warranties than on actual car sales. It is to the point that it is questionable if the business would be viable only on the basis of new & used car sales alone.
A business that chooses to try to make profit without these addons will ultimately have to sell more expensive cars. Will consumers understand the difference?