Re:The iOS and Android App Economies
by ugh on Thursday December 09, 2010 @06:45PM
(#1989807)
They sold between six and seven million copies of the paid version between the release (December 2009) and September 2010 [1]. Rovio sold the game for between $1 and $2 (the regular price was $2 but they had at least one 50% off sale and it now seems to be down to $1 permanently).
If we assume an average revenue of $1.05 per copy ($1.50 minus Apple’s 30% cut) and 6.5 million sold copies in nine months their revenue would be about three quarters of a million per month.
The above linked TechCrunch article has a seemingly more recent but unsourced number of twelve million copies sold. That would put the revenue at about one million per month.
I’m not sure how accurate that estimate is, though. They sold a million copies of their Halloween version in only six days [2], that’s quite a bit more. (If I remember correctly there was no free version of the Halloween special.)
If we assume an average revenue of $1.05 per copy ($1.50 minus Apple’s 30% cut) and 6.5 million sold copies in nine months their revenue would be about three quarters of a million per month.
The above linked TechCrunch article has a seemingly more recent but unsourced number of twelve million copies sold. That would put the revenue at about one million per month.
I’m not sure how accurate that estimate is, though. They sold a million copies of their Halloween version in only six days [2], that’s quite a bit more. (If I remember correctly there was no free version of the Halloween special.)
[1] http://mobilewebgo.com/how-did-angry-birds-become-blockbuste...
[2] http://www.rovio.com/index.php?mact=Blogs,cntnt01,showentry,...