Re:Ask HN: How do you Deal with Multiple Identities?
by anthonycerra on Thursday December 09, 2010 @05:51PM
(#1989588)
I'm in a similar boat.
What I do is keep the day job communication completely separate from everything else for legal and a host of other reasons.
I now send all non-personal email from my startup's address because I want to create consistency. Every email you send creates exposure for your startup. The most successful guys, though they may have a million things going on at once, have an identity they stick to. Jason Fried isn't [email protected] and his partner DHH isn't [email protected]. They both use @37signals because consistency + frequency = branding.
What I do is keep the day job communication completely separate from everything else for legal and a host of other reasons.
I now send all non-personal email from my startup's address because I want to create consistency. Every email you send creates exposure for your startup. The most successful guys, though they may have a million things going on at once, have an identity they stick to. Jason Fried isn't [email protected] and his partner DHH isn't [email protected]. They both use @37signals because consistency + frequency = branding.