It's newspeak for realpolitik. Around the turn of the millennium a lot of political words got reinvented as the power of influence became more and more outsourced to corporations and less about networks of back room deals. (Why waste years building influence when you can just buy an influence package from a "think tank.")

But a consultant can't sell his company's services using 1800's words like "realpolitik," so new words were invented like "noopolitics."

"Political consultants" became "policy wonks," but thankfully that term pretty much died after the Clinton administration.

Also, "casual sex" became "locationships" in campaign circles. I think that term should have lasted longer. At least longer than noopolitics.