so, about 2000 hits. (<200 * >10x)
It sucks not to be featured on TechCrunch, but this is not a pivotal loss in the life of your startup by any means.
especially if you consider that those people are basically just other techies who just want to see your startup's technology, not use your product.
So really unless your target audience are techies, getting featured on sites like that really doesn't do much for you
It's short sighted to not consider that a blog like TC wants to be the first to cover something; there's enough of an echo in the blogosphere already.