I hear you, but they recently did a lot of work to simplify their UI and make it less "enterprisey", which I think makes it more usable to smaller teams.

For me Jira is a good compromise since I can easily create custom dashboards, work with Kanban or sprint boards (Trello-style) and see how work is progressing and if we're still on track. In addition we can manage non-software projects with it too, which allows me to use a single tool for all team members and projects. Getting a team to use any kind of formal project management is hard though.