Granted I might not be a typical discount shopper, I pick flights based on comfort, not price and have checked the aircraft/airframe I will be in for years.

However, I have a tough time seeing anyone I know taking a risk with flying the 737 max for a 10% discount in fares.

Typically, fuel costs to the airline can be estimated at 10-20% of the ticket price on domestic flights (5 gallons per seat per hour). 737 Max is advertised as providing up to 20% in fuel cost saving, which would bring the cost to 4 gallons per seat per hour. Which should not affect a ticket price by more than $4-6 per hour of flight.

Are you suggesting that people aware of the issue will be wiling to risk their lives for a chance to save $8-20 to their destination?

And to add to that very few 737 Max are in service right now, only 300 or so of 5000 orders have been fulfilled. These supposed savings are not yet factored into the price of most tickets, they are future reductions at best. And likely these will not even be reductions, just a way for carriers to earn more per seat.