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Re:Uber opens at $42 per share by guelo on Friday May 10, 2019 @02:07PM (#19880548)
It wasn't farfetched, everyone had the same idea, there were dozens of online retailers that IPO'd in those years. Amazon was just better managed so it was one of the few that survived the dotcom crash.
Re:Uber opens at $42 per share by fullshark on Friday May 10, 2019 @02:23PM (#19880700)
They also started with selling media, which is the perfect industry to get people comfortable with shopping online as quality is nearly assured.