I'm afraid you are mistaken: https://support.apple.com/en-gb/HT202303

Reading that article, the confusion is easy to explain and looks intentional.

It reads "For certain sensitive information, Apple uses end-to-end encryption. This means that only you can access your information" and then immediate shows a giant table of data that is NOT end-to-end encrypted, but not labelled as such -- it's only inferrable by its omissions from the next section of the document.

I agree. It doesn't look like Apple was particularly keen on letting people know that they can actually read most data that people consider private.

>Apple cannot see it.

How can you be sure? End to end encryption is not a guarantee when you're inputting your key into a closed source client to store and retrieve the data.

Especially given that key distribution is totally up to Apple and the end user has no practical way to verify that the key for "My iMac" is really the same key that's actually used by your iMac.

Yea, it's interesting how many comments are flat out wrong

or can't seem to differentiate between what Google does now ...vs what might happen with Apple in the future.

If you think that I am flat out wrong then please provide evidence. In this particular case it is you and Dig1t who are flat out wrong if you claim that Apple cannot see the iCloud data I specifically listed.

Also, I didn't say anything about what Apple might or might not do in the future. I made a distinction between worries about ad targeting and security issues that come with storing data in the cloud without end-to-end encryption.