I once worked with a company that had that attitude toward accounting/compliance - so much more work and all because the primary holders were not in agreement, so they kicked the corporate structure can down the road.
Same goes for CS, etc.
I guess the only solution is a holistic approach, but even then sometimes someone will have to bear the brunt of being the area where people will 'will handle it', at some point a CEO will decide that is what is needed and it will be needed, even in a perfect organization.
If they are supposed to be technical, then we hired wrongly.
I can imagine a non-technical person could end up in this role and succeed, but someone with a technical background and some business acumen will have a much higher probability of success.
They solicit needs from customers, support conversations, etc. and translate those into future development. They combine those needs into major product directions and balance them with an internal compass for where the companyw wants the product to be (i.e., what jobs they want to solve for which users.)
They are technical people with an eye for how something should be built, working closely with designers (visual, UX, etc.)
Excellent companies figure out how to deploy these types of thinkers -- with appropriate mandate -- throughout the organization.