That they could do it again is clear evidence that they never complied.

Separately a 4x, a 20 billion dollar, fine still wouldn't cripple them.

Also I'm actually strongly for fining Zuckerberg personally 10mm for his personal traffic violations because the point of fines is punishment and deterrence and thus should be scaled to the individual.

Nobody is debating whether they complied. They didn't. They got a fine. The fine is good. What we're debating is how big the fine should be, and my argument is, the notion that the fine should scale with Facebook's overall revenue, unmoored from the specific offense, is both irrational and dangerous.

How else do fine a company for a decade of knowingly bad behavior except looking at what they afford and setting it accordingly. This wasn't a whoopsie, it was a deliberate choice made consistently for years with the knowledge and budgeting that they might get fined for it.

Also this behavior is inextricable from their overall revenue.

Also also are we back to should as opposed to the FTC's legal authority? I think it should be enough to change the entire culture of Facebook because selling user data is their business model and so anything short of changing the entire culture of Facebook will just result in selling more and more user data as soon as no one is looking. I think it should be enough to prevent Facebook from not just repeating current behavior but to prevent them from coming up with functionally identical but legally distinct behavior. I think it should be enough that Facebook management starts playing whack-a-mole with unethical behavior before the government has to play it after a decade of damage.

You can't just make things up because you don't like the company. If you can do that, so can people whose views you'd find odious.

What is he making up? This seems like Facebook's MO as far as I can tell.