the uber one is certainly a lie. the simple fact is these companies have money, can very easily be portrayed as the bogeyman, bonus points because they are not companies to country that will tax them, and simply because most of the populace won't care because its not them.

talk to any of the uber drivers where I work, so take it as you will, and many will tell you of passengers who use uber/lyft because the drivers are friendlier, arrive on time, and tend to drive nicer cars. the arrive on time and don't just drive off because you need to go where the taxi won't is very important. and it is people of all income levels using them