> the bulk of the economy is simply driven by overriding our better instincts
Not to take away from your point, but you could probably argue that advertising pushed us past that point decades ago.
I completely agree! I’m not sure how to define the horizon, so I’m not sure whether we’ve passed it. It’s not clear to me exactly how effective advertising is, and its effectiveness also clearly oscillates over time and between demographics!
We understand that friction causes consumers to consider their purchase more carefully, so we've worked hard to lower friction, and this has a statistically noticeable increase in users who complete their purchase.
I'm genuinely curious whether we'll eventually reach some sort of threshold where the bulk of the economy is simply driven by overriding our better instincts.