Well, you just have to use common sense. It’s not like they’re 50% of the shoe button business; they’re 50% of online retail. You’re being disingenuous because you write as if that number is meaningless.

No, I’m not being disingenuous. As an investor, I care less about what percentage of online sales Amazon has. It could be 10% or 90%, but I care more about the total size of the retail space and Amazons specific dollar amount. If you heard their last earnings call, it’s clear their online growth is slowing down. Amazon understands this and they know a long term bet on it isn’t wise - hence, they’re shifting to a more physical presence, but WalMart trounces them. WalMart has the retail space strategically located across the country, and WalMart is offering competitive shipping, without requiring annual memberships. They’re holding their own in the online space. If anything, your 50% metric is an incomplete picture and a gross representation.

I’m still betting on Amazon going forward (I invested ~$2MM when they were below $300 a share, which has grown miraculously), but if their retail business was where all of Amazons eggs were put, I would have offloaded my investment a while ago.