People should have paid for the "warning when auto-crash enabled" option and I'm sure Boeing advertised their plane as absolutly unsafe without it...

Someone being pitched 30 different $1 million safety options?

In manuals that Boeing gave to Southwest Airlines — the biggest operator of both the MAX and 737s in general — the warning light was depicted as a standard feature just as it is on older 737s, according to Southwest spokeswoman Brandy King.

After the Lion Air crash, Ms King said, Boeing notified Southwest that it had discovered the lights did not work without the optional angle-of-attack indicators, so Southwest began adding the optional feature too.

(quotes from https://www.abc.net.au/news/2019-05-06/boeing-knew-737-probl... )

For example, airbags on your car may be mandatory but automatic emergency braking not so much.

Given that thanks to Boeing, the Lion Air crew didn’t even know the MCAS subsystem existed, and that MCAS would continue to rely on the single faulty sensor however many extra redundancies were installed, the decision not to buy seems kind of irrelevant.

This is the part I was trying to clarify. I don't know Boeing's internal processes, but there certainly could be options that are safety-critical but still optional because they are ranked low enough on the severity/probability/detectability scale.

I agree that it's wrong to blame Lion Air as the consumer. The fault seems to be in Boeing misapplying the risk categorization.