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Re:DuckDuckGo Proposes the “Do-Not-Track Act of 2019” by manigandham on Sunday May 05, 2019 @11:58AM (#19833411)
Yes things are different with search ads. What you're describing is called "intent" and there's nothing more clear than what you query, although it can and does get boosted by history. I didn't think this discussion was limited to just search though.
Re:DuckDuckGo Proposes the “Do-Not-Track Act of 2019” by username223 on Sunday May 05, 2019 @12:23PM (#19833530)
That's kind of what I thought: Google didn't have to turn to the dark side until it bought DoubleClick. Sure, they wouldn't have become one of the biggest companies in the world, but they could still have made plenty of money. If they had taken that course, I'd still be using their products.