What you build or what you say is far more important than how you build it or say it. Too many people get hung up on the code quality of their projects and the technical side rather than the whole content/promotion one, and end up building a very shiny ghost town as a result.

Same with writers, video makers, etc. People get so distracted by the language/readability/structuring aspect that they forget that actually talking about things people care about matters significantly more.

So stop getting sidelined by tech and formal structure, and focus that effort on things people want/need instead.