Is that because only the government can force you to do things?

Widespread norms can become just as powerful. Wait until insurance companies and employers universally require your Facebook account's medical risk and employability assessment ratings.

That's like saying we shouldn't care about how many Boeing 747s crash as long as the government doesn't use them.

Hmm, suggesting a social media company operate with autonomy may or may not be a good idea, but equating it with some untold number of people dying in fiery plane crashes feels a little forced.

I think recent history shows that just because our government doesn't use it doesn't mean it won't be used some government, and not necessarily for their own people. I think that's reason enough for anyone to care.