Re:The Groupon Editorial Manual
by rgarcia on Wednesday December 08, 2010 @12:17AM
(#1982005)
It's pretty remarkable to see something non-technical (e.g. broadly-appealing/humorous marketing) put into a framework like this.
I just wonder if it dilutes the value a little bit. I've always enjoyed the jokes in their emails, but now that their cookie-cutter nature has been revealed, I might look at them differently.
Re:The Groupon Editorial Manual
by patio11 on Wednesday December 08, 2010 @12:23AM
(#1982015)
Essentially all large publishers have official internal standards to put their corporate voice (and use of English -- or whatever) somewhere where it can be standardized, taught, and reproduced effectively. The New York Times Manual of Style, for example.
Re:The Groupon Editorial Manual
by stephencelis on Wednesday December 08, 2010 @12:24AM
(#1982020)
Maintaining a voice is important, and style guides and guidelines are important in enforcing this; plus, most of the content herein is what _not_ to do rather than what _to_ do, so it's more about what the cookie cutter isn't cutting than what it is.
Re:The Groupon Editorial Manual
by jasonjei on Wednesday December 08, 2010 @01:05AM
(#1982085)
I would like to see Trader Joe's stylesheet/writing manual. You can find a lot of similarities in Trader Joe's quarterly newsletter to Groupon's tounge in cheek writing. I have always thought that Trader Joe's pioneered this sort of marketing. In fact, if you read their newsletters, you'll also see cute illustrations of animals posing questions or asides.
For example: "Much as Hemingway captured the spirit of Paris in the 20’s, Trader Joe’s Pork Roast Florentine captures the spirit of, well, roast pork on your dining table. (You didn’t think we’d compare ourselves to Hemingway, did you?)"
Re:The Groupon Editorial Manual
by WalterGR on Wednesday December 08, 2010 @05:41AM
(#1982463)
this should be compiled or something.
As a slang thesaurus in general? Groupon coined nearly every term in that particular list...
If you're looking for terms that are in wider use, I maintain a slang thesaurus. (The only free one on the web, actually.) Here's the body parts category for comparison's sake:
I just wonder if it dilutes the value a little bit. I've always enjoyed the jokes in their emails, but now that their cookie-cutter nature has been revealed, I might look at them differently.
For example: "Much as Hemingway captured the spirit of Paris in the 20’s, Trader Joe’s Pork Roast Florentine captures the spirit of, well, roast pork on your dining table. (You didn’t think we’d compare ourselves to Hemingway, did you?)"
http://www.traderjoes.com/pdf/flyers/state-flyers/az_flyer.p...
http://docs.google.com/View?id=dmv9rbh_9f7rf2vfs
As a slang thesaurus in general? Groupon coined nearly every term in that particular list...
If you're looking for terms that are in wider use, I maintain a slang thesaurus. (The only free one on the web, actually.) Here's the body parts category for comparison's sake:
http://onlineslangdictionary.com/thesaurus/words+meaning+ana...
(Caution: Many slang words relating to anatomy are not work-safe.)
Some are specifically highlighted as being coined or not coined by Variety, and the rest are just left ambiguous.
This is a cute look into a fun company.