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Re:Microsoft, currently the most valuable company, is having... by jacques_chester on Thursday May 02, 2019 @09:47PM (#19814787)
You can make the same argument for the old CDs-in-boxes model too. "If there's a recession, sales will go down".

The difference is that recurring payments vastly improve your cashflow situation. Instead of giant pulses every 3 years you have a smoother pipeline of cash coming in all the time. Even if that pipeline shrinks, it still flows.

It's far easier to plan for a 10% reduction that happens continuously than a 3 year plan with lots of "??$??" sprinkled throughout it. And far easier to recover from mistakes.

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