Not at all. We've had this happen quite a bit. The key is making sure that people have the problem that the product solves (and that they really hate the problem, or it costs them quite a bit of time or money, etc.). That's what you're really looking for: if people would pay to have the problem solved. That's indicator #1; not necessarily if there are existing solutions out there.

While it is harder marketing something that has no existing solutions like it, we've found that it's definitely not impossible.

It could very well be that people simply don't know they are dealing with a problem that can be solved.

These are my favorite problems - the ones people hate but seem resigned to living with; almost as if it's a simple fact of life. When you come in with a solution, they'll be skeptical at first, but you'll know quickly whether or not you're on a great solution for them.

Do you suggest asking people directly what are there most pressing problems helps? Or do you think it is better to observe people struggling with something and then propose a solution and have them evaluate it.

I personally employ a balance of both.