It's a shame how true this is. My wife went through three pairs of Nike shoes -- all of them were over $100 and they caused bruises and wounds on her feet. I have a pair of Nikes as well that is one of their higher end shoes, and even they are extremely uncomfortable to wear for walking.

As an aside, Payless Shoes also has bittersweet memories for me. When I was young, I didn't fully comprehend what shopping there meant because I was in my own filter bubble -- growing up in the American midwest. Now, I feel conflicted and judged and out-of-place after having a few lucky breaks that enabled me to break into tech and live in the Valley. It didn't even click to me until recently the real connotations of shopping at these kinds of places. I really appreciate being able to shop at Nike, and wish I could go back in time and keep some of my original self-confidence of being able to wear Payless Shoes in a tier-one city free of judgment.