"ToS violation" is a lame copout, especially since the CA events happened long after the 2011 decree https://www.ftc.gov/news-events/press-releases/2011/11/faceb... . As a former president said, "There's an old saying in Tennessee — I know it's in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can't get fooled again"

As humans we are certainly willing to give others extra chances to do right by people, but at some point people realize that the bad actors will never rectify their behavior and should be stopped. I'd personally vote for jail time for executives.