It didn’t work for Moviepass because they were trying to sell a subscription at a price that was less than one movie a month.

AMC is doing it quite successfully. The difference?

- they made a deal with the movie distributors to account for all shows to be sold for $8.99. AMC keeps 50-70%. Worse case, AMC pays $6.30 per movie. Movie Pass had to pay the full retail price.

- AMC has crazy margins on concessions. Add to that the theatres with bars and full restaurants.

- They make money on pre movie advertising.

Netflix pulls it off because they have nearly 0% cost of goods sold, so it doesn't matter how much you use Netflix, nearly all of your subscription price contributes to profit. Not so with companies that sell physical goods and services.