With these types of documents, it's obvious they are done after the fact for fluff and to justify design decisions that were made by people different than the ones who wrote the document. At worst, the weirder stuff in the document was commissioned to be an absurdist marketing gimmick when it "leaked" to the press and they wrote stories on it.

It's like the Apple document for their logo redesign that showed that it was really something like 37 distinct circles placed in mathematically-relevant positions.[1] Yeah, no.

[1] https://www.forbes.com/sites/quora/2013/05/17/does-the-apple...