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A comment on Much of the “science” used in design is bullshit (2014). Parent comment

Re:Much of the “science” used in design is bullshit (2014) by scott_s on Friday April 26, 2019 @10:31AM (#19757874)
That document is astounding. My jaw dropped, literally, on some pages.
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Re:Much of the “science” used in design is bullshit (2014) by logfromblammo on Friday April 26, 2019 @12:43PM (#19759381)
> "Emotive forces shape the gestalt of the brand identity."

This is where I lost it.

And that's when they literally started building a "tiny brain, normal brain, enlightened brain, galaxy brain, universe brain" meme, out of freaking Pepsi logos.

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