There are also reports that come from government-affiliated persons, but where those affiliations are very distant. Unless you believe that the US government somehow manages to get their shit together way better for UFO propaganda than they do for, say, evidence-sharing in criminal investigations, then I personally find it implausible that entities as distant from one-another as the US Navy, the National Weather Service, and NASA, would all be speaking from the same side of their faces.
(And also, re “distraction”—who exactly does a UFO report distract? There’s never been one that’s made front-page news AFAIK. Local news of a UFO sighting [without any local UFO crackpots to get inured to] might work to distract a very small town from a psy-op going on in the area, but even a moderately large city wouldn’t even notice the news. You’d do much better covering up a psy-op with, say, an amber alert. That usually becomes 24-hour local news coverage!)